fter the successful premiere in 2025, numerous innovative Startups will once again be showcasing their ideas in our Startup Area at PARTNER PFERD 2026. During the event, visitors will have the chance to vote live for their favorite Startup. Last year, “Schleck & Snack” claimed the winner’s ribbon. Founder Maria Kollosche was also delighted to receive valuable tournament tickets as well as an exclusive discount on booth rental for PARTNER PFERD 2026.

We’re excited to welcome “Schleck & Snack” and many new Startups again this year! If you’re curious and would like to raise the profile of your young company, you’ll find all the information about the Startup Area 2026 here.

StallSchätze

StallSchätze is a small brand that makes everyday life in the stable easier with smart, practical products. In its own online shop, you’ll find around 35 items – from fly veil clips that keep ear bonnets securely in place to magnetic tags for hoof picks. The Startup offers practical tools for riders who value both function and style. Most products can be personalized, are made from Biothane, and are handcrafted by founder Alina Siemsen in Seevetal, Germany.

So, if you’re looking for something practical and unique that you won’t find anywhere else – and you appreciate loving craftsmanship made in Germany – then StallSchätze is just the right place for you.

Gravity-B

The weighted blanket from startup Gravity-B combines expertise in equestrian sports and equine health with the latest scientific research. Through targeted deep pressure, it can help support the horse’s body awareness, promote relaxation, and aid recovery – whether in training, therapy, or everyday stable life. Each blanket is handcrafted in a workshop in Hessen, Germany, where it becomes more than just a product:

it makes a tangible difference – more focus before riding, more calm after exertion, and more trust between horse and rider.

Die Mentale Kiste

The Mental Box is an innovative, analogue self-coaching tool that empowers people to independently and effectively manage emotional challenges, mental blocks, or stressful everyday situations – completely without digital distractions or external guidance. At its core is a structured card box containing 240 elements, consisting of:

• Topic cards that address common mental and emotional challenges, and
• Tool cards that offer targeted methods for processing, clarification, or strengthening.

Within just a few minutes, users can navigate challenging mental states on their own and find greater clarity and emotional balance.

Revallo

Revallo is the online shop for second-hand equestrian equipment that combines sustainability and quality. Drawing from her own experience, founder Larissa Jung started her business to prove that pre-loved equestrian gear can be high-quality – and that new, often expensive products aren’t always necessary. Every item is carefully checked, honestly described, and lovingly presented, ensuring that customers can buy with confidence. Only products in like-new or excellent condition are offered.

Revallo stands for an equestrian community that buys consciously, saves resources, and values quality.

Q-Pet Trading UG

QCHEFS – New Science for Healthy Equine Teeth

As a research-driven family business from Bavaria, Q-Pet Trading develops a globally unique natural dental care system for horses, dogs, and cats based on the latest microbiological insights. Antibacterial peptides help stop harmful bacteria and strengthen the immune defenses in saliva. The oral microbiome stays balanced – promoting healthy teeth and a stable metabolism.

Healthy treats with a purpose: natural, safe, and scientifically proven. Produced in-house using innovative, nutrient-preserving technology, with a strong focus on sustainability.

Kreativbude byleo

Kreativbude byleo offers handmade decorative and gift items for every occasion and every stage of life.

The Herzenssache collection is designed especially for equestrians and includes stylish accessories and home accents that bring the magic of the horse world into any home. Whether it’s small wooden signs with horse-themed quotes, decorative figures and displays, beautiful keychains in horse designs, or even your own photo printed on slate – every horse lover is sure to find something special.

As a small start-up, Kreativbude byleo aims to give horse enthusiasts the opportunity to express their passion throughout their home and everyday life.

WiesenGold

WiesenGold is a Saxon family business dedicated to producing exceptionally high-quality organic products. They offer premium organic animal feed made from herbs and medicinal plants to support the health and vitality of animals.

The herbs are mainly sourced from their own ecologically managed cultivation. They place special emphasis on biodiversity and insect protection. Through sustainable processing and gentle drying, valuable nutrients and vitamins are preserved. At the same time, this method reduces CO₂ emissions by up to 85%.

Quality: From the meadow, all in one hand – locally sourced from our region.

You founded an innovative company that is mainly concerned with horses or riders? Would you like to get in direct contact with your customers and increase your reach?

Take the opportunity to be at PARTNER PFERD 2027 for the first time!

Become an exhibitor in our new Startup Area to present your products and services.

PARTNER PFERD offers a comprehensive supporting programme ranging from entertaining evening shows and international tournament sport to a varied exhibition, making it a must-attend event for all horse lovers and equestrian sports enthusiasts.

Benefits:

• Own area within the exhibition hall
• In direct exchange with visitors and retailers / manufacturers
• Media presence due to our social media package
• Visitor’s decision: live voting during the four exhibition days with a subsequent price giving for the best idea on exhibition Sunday at the “Reiterstübchen”
• Main prize: 50% discount on the stand rental in 2028 + 2 PARTNER PFERD evening tickets for the Saturday of the trade fair in 2028

To be able to participate in the Startup Area,

• your company must have been founded in 2020 or later
• and the thematic focus should be horse-specific.

Take part as a first-time exhibitor at PARTNER PFERD 2027 and benefit from a comprehensive service package.